Design Features

Parallax scrolling effect
Where the theme gets its namesake from! Enhance your brand’s style by enabling a striking parallax scrolling effect for banner images. Now available on both desktop and mobile.

Optimized for large images
Let your imagery shine with full-width banners, slideshows and videos, perfect for showcasing high-resolution photography.

Text and section animations
Add a polished feel and seamless transitions to your site by enabling fading animations for select text and homepage sections.

Multi-level menu
Feature a multi-level drop-down menu to help customers easily navigate your store.

Sticky navigation
Keep menus fixed to the top of your page as you scroll down.

Conversion Features

Slide-out cart
Let your customers easily edit or add to their cart without leaving their current page.

Quick shop
Allow customers to quickly view product details and add to cart without leaving the current page.

Currency selector
Let customers view prices and checkout in their selected currency.

Multi-language support
With the use of a supported third-party language translation app, let customers view your shop in their selected language. 

Marketing Features

Advanced page layouts
Create unique, engaging internal pages with configurable sections in the page.details template.

Promotional banner
Promote your latest sale, promotion, or discount at the top of the page.

Newsletter popup
Encourage your customers to subscribe to your newsletter so they have access to new product releases, campaigns or sales and discounts

Customer testimonials
Promote your products by sharing your customers' comments and quotes.

Google maps
Allow customers to view and get directions to your store location via Google Maps.

Footer newsletter
Collect customer email addresses sitewide on your footer.

Functional blog
Connect with your customers and share valuable content by contributing to a blog on your online store.

Product Pages

Product videos
Upload MP4 or Youtube videos to be inline with your product gallery images on your product pages.

Advanced product page layouts
Create unique, engaging product pages with configurable sections in the product.details template.

Product zoom
Give customers a closer look at a product when they hover over an image.

Recommended products
Display products from the same collection, or a custom collection of your choice, on your product pages so customers can continue shopping.

Support for 3D models
3D models let you view the object from any angle. Parallax has built-in support for this media type and allows for a 'View in your space' option for mobile devices that support AR functionality.

Color swatches
Let customers see what colors are available for a product by uploading your own custom swatches.

Collection Pages

Image swap on hover
Display an alternate product image when customers hover over product thumbnail images within Collections.

Banner images
Add a beautiful banner image to display at the top of your collection pages.

Product filtering
Allow customers to filter products by type, and sort by best sellers and price on collection pages.

Shop update

We're now reopening stores in select locations. Read more